Television affiliates are dead meat


Consider:

Tonight, I watched the latest episode of Kings. I watched it on Hulu, at 480p, which is so-called Enhanced Definition TV (EDTV). It needed only a little over 1 Mbps of bandwidth.

Video and audio quality depends on more than the stream’s resolution, so it’s possible for a 480p stream to look no better than, or even worse than, a standard definition television picture. I can attest that to my subjective eyes, Hulu’s EDTV quality on my 17″ 1920×1200 MacBook Pro was superior to standard definition television.

I had fewer commercial breaks, of a shorter duration (15 seconds each), than I would have had watching my local NBC affiliate, KING TV. And those commercials could be targeted toward my interests in a way that can’t be done on broadcast television. (Once they collect some data about my viewing habits.) So: fewer commercials, of greater interest to me.

And this viewing was totally legal, and totally free.

Why should I watch any content on my local television affiliate, when I can have a better experience watching it on Hulu? (Or on one of Hulu’s competitors?) The clock is running out on the affiliate broadcast television model. Dead man walking.

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3 comments
  1. What do you think the odds are that these affiliates will find some way to stop that ticking clock?

  2. John said:

    In the long run? Zero.

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