We pulled the plug on TrenchMice yesterday. It had plateaued in traffic, and wasn’t able to break through to the next level of readership. New features or different marketing efforts resulted in only temporary traffic spikes, followed by a return to the plateau.
The cost for the servers wouldn’t be a large financial drain in and of themselves, but keeping it alive would distract me from new ventures and work. (Even for an automated site, you’ve got to periodically check the server logs, analyze crashes, fix bugs, update the software, yaddayaddayadda.) So…it’s gone.
I’m still happy we built it, because many positives came out of it.
- It was a vehicle for Python and Django immersion
- It was a vehicle for immersion, to varying depths, in other open-source technologies
- It was a vehicle for SEO immersion
- Two businesses sent us cease and desist letters. I may frame the one from the particularly clueless attorney. (No, we didn’t cave. I’m proud of that.)
- Indirectly, it led to my current full-time job
- Last but not least, I made many new friends and business contacts.
On to the next adventure…